app launch

Launch Your App in 90 Days: Here's the Exact Roadmap

Jay

• 3 min read
Launch Your App in 90 Days: Here's the Exact Roadmap

Bringing a new app from concept to market in just 90 days might seem ambitious, but with a clear plan and disciplined execution, it’s entirely achievable. Whether you're a startup founder, a product manager, or an entrepreneur, having a structured roadmap can turn your app idea into a reality quickly and efficiently.

In this comprehensive guide, we'll walk you through a proven 90-day roadmap to launch your app successfully. From ideation to launch, each phase is designed to maximize productivity, minimize risks, and ensure you hit your target date.

Why a 90-Day Roadmap?

Launching within 90 days offers several advantages:

  • Focus and momentum: Short, intense sprints keep your team motivated.
  • Market relevance: Faster launches mean you capitalize on current trends.
  • Resource efficiency: Prioritized tasks prevent scope creep.
  • Competitive edge: Rapid deployment allows you to beat competitors to market.

The 90-Day App Launch Roadmap

The roadmap is divided into 3 main phases, each lasting approximately 30 days:

  1. Preparation & Planning
  2. Development & Testing
  3. Launch & Post-Launch Optimization

Let’s dive into each phase with detailed steps.

Phase 1: Preparation & Planning (Days 1-30)

1. Define Your Vision & Goals

Start with a clear understanding of what you want to achieve:

  • What problem does your app solve?
  • Who is your target audience?
  • What are your primary success metrics?

2. Conduct Market & Competitor Analysis

Research existing solutions:

  • Identify gaps in the market
  • Analyze competitors’ strengths and weaknesses
  • Gather user feedback and pain points

3. Create User Personas & Use Cases

Develop detailed profiles of your ideal users:

  • Demographics
  • Goals and frustrations
  • Typical user journeys

4. Prioritize Features (MVP Focus)

Use a prioritization framework like MoSCoW or RICE to select core features:

  • Must-have (core functionality)
  • Should-have
  • Could-have
  • Won't-have (initial release)

5. Design Wireframes & User Flows

Sketch basic layouts and navigation paths:

  • Use tools like Figma or Sketch
  • Focus on intuitive user experience
  • Validate flows with potential users

6. Assemble Your Team & Resources

Ensure you have:

  • Developers (front-end, back-end)
  • Designers
  • QA testers
  • Marketing & launch support

Phase 2: Development & Testing (Days 31-60)

1. Set Up Development Environment & Tools

Establish:

  • Version control (Git)
  • Continuous integration tools
  • Project management platforms (Jira, Trello)

2. Develop Core Features

Follow an agile approach:

  • Break tasks into sprints (1-2 weeks)
  • Prioritize high-impact features
  • Maintain open communication

3. Conduct Regular Code Reviews & QA

Implement quality checks:

  • Code reviews for standards compliance
  • Automated testing where possible
  • Manual testing for usability

4. Collect Feedback & Iterate

Share alpha versions with select users:

  • Gather usability feedback
  • Fix bugs and refine features
  • Adjust based on real user input

5. Prepare for Deployment

Ensure:

  • App is optimized for performance
  • Security best practices are implemented
  • Documentation is complete

Phase 3: Launch & Post-Launch Optimization (Days 61-90)

1. Final Testing & Pre-Launch Checks

Perform:

  • Beta testing with a broader audience
  • Load testing for scalability
  • Final bug fixes

2. Develop Launch Strategy

Plan your go-to-market activities:

  • App store optimization (ASO)
  • Press releases and outreach
  • Social media campaigns
  • Influencer partnerships

3. Launch Your App

Deploy to app stores and servers:

  • Submit to Apple App Store and Google Play
  • Monitor submission statuses
  • Prepare for immediate user support

4. Monitor & Gather Analytics

Post-launch, track:

  • User acquisition metrics
  • Engagement and retention rates
  • Crash reports and errors

5. Iterate & Improve

Use analytics data to:

  • Fix bugs and improve performance
  • Add new features based on user demand
  • Refine marketing strategies

Tips for Staying on Track

  • Set clear milestones for each week
  • Use project management tools to track tasks
  • Hold regular stand-ups to ensure team alignment
  • Be flexible but disciplined—adapt without losing sight of your 90-day goal
  • Leverage MVP Launchpad Agency for expert guidance and resources

Conclusion

Launching an app in 90 days is a challenging but highly rewarding process. By following this structured roadmap—focused on clear planning, disciplined development, and strategic marketing—you can bring your app to market quickly and effectively. Remember, success hinges on staying organized, prioritizing core features, and iterating based on user feedback.

If you’re ready to fast-track your app launch, MVP Launchpad Agency is here to support you every step of the way. Contact us today to turn your vision into reality in just three months!

About MVP Launchpad Agency

At MVP Launchpad Agency, we specialize in helping entrepreneurs and startups launch their apps efficiently and effectively. From initial ideation to post-launch growth, our team provides expert guidance, technical development, and go-to-market strategies tailored to your needs.

Let’s build something great together—reach out today!

Ready to accelerate your app launch?
Visit mvplaunchpad.agency to learn more about our services.

Note: The timeline and steps may vary depending on the complexity of your app, team size, and resources. Adjust accordingly to meet your specific needs.